Audience Specialist
Req #27113
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com or www.localiq.com
We are looking for an Audience Specialist at the Courier Journal, someone with a passion for finding new ways to connect with and grow our audience then develop the trust to turn them from casual readers into paying subscribers.
The Audience Specialist role optimizes content to reach audiences as well as managing and creating content for digital platforms, including social, mobile and native.
A successful candidate must demonstrate strong news judgment and have prior digital or story packaging experience. They will specialize in finding a wide audience for Courier Journal stories, photos, videos, graphics and other content. The role works with digital team leadership, editors, reporters and visual journalists to best display content on all digital platforms.
Candidates should demonstrate a strong understanding of audience metrics, SEO and social optimization with the goal of growing audience. The ideal candidate will be a strong collaborator, who can work closely with others. He or she will understand the constantly changing news cycle and the need to be flexible.
The Courier Journal is one of the largest newsrooms in the USA TODAY Network and is an 11-time Pulitzer Prize-winning news organization in a metro area known for its nationally recognized chefs and restaurants; vibrant music scene, including the Forecastle music festival; world-class bourbon distilleries; and Churchill Downs, home of the Kentucky Derby. The quality of life is sky-high and the cost of living is impressively low. This role may include early morning, night and/or weekend work.
Responsibilities:
- Interacts with the Louisville newsroom to help our best journalism reach the best audience.
- Enhances content with video, galleries, SEO meta-data, hyperlinks and images.
- Optimizes, aggregates and packages assets for digital publication.
- Writes effective digital headlines, briefs, and breaking news alerts that help attract audiences.
- Creates engaging social content that attract audiences and encourage readers to interact with social content.
- Uses metrics to monitor real-time data, determine traffic patterns and make changes tied to the data. Familiarity with Parse.ly and analytics products a plus.
- Able to capture a trending search opportunity through repackaging of original content or aggregating social reaction to a developing story.
- Provides packaging and presentation across all platforms, including mobile and other social platforms such as Facebook, Instagram, Twitter and Reddit.
- Manages home pages to engage a loyal audience.
- Stays calm under pressure and throughout big news events.
- Provides great customer service, working collaboratively to find solutions.
Requirements:
- The ideal candidate will have a Bachelor's in a related field such as communications or media or the equivalent in experience.
- Previous experience working on social media, video editing and/or search engine optimization in a competitive news environment.
- Knowledge of AP style
- Strong news judgment
- SEO knowledge
- Advanced headline-writing skills
- Excellent communication skills
Other details
- Job Family Copy, Production & Planning
- Job Function Consumer
- Pay Type Salary
- Required Education Equivalent Experience